Growthverse

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The Visualization

WHAT IS THE GROWTHVERSE?

The Growthverse is an interactive visualization of the marketing technology universe. Through a combination of more than 10 years both investing and operating in the ecosystem and polling over 100 CMOs, the Growthverse represents a taxonomy of the marketing technology ecosystem.

ARE THE COMPANIES INCLUDED IN THE GROWTHVERSE COMPREHENSIVE AND/OR FINAL?

We consider this a ‘living’ graphic – a (very large) sample of the many kinds of software platforms available to marketers. Many more companies, if not entire categories, will be added over time. If you have a company that should be added to this list, please let us know and we’ll do our best to incorporate in the proper category.

CAN I SUBMIT A COMPANY?

Yes, we encourage your feedback and aspire to make this destination increasingly reflective – in real-time – of the industry at large. Submit companies by clicking on the link in the website footer.

ARE CERTAIN COMPANIES GIVEN PRIORITY?

The companies in this list come from dozens of sources. The authors do not rank or prioritize any companies in this graphic. The Growthverse is a ‘living’ platform as the pace of change and innovation is staggering – we encourage readers to submit additional companies that might not have been included in the early versions of Growthverse.

WHO CREATED THIS AND WHY?

The Growthverse is a collaboration among many marketers from around the world. The idea was born by recognizing the ever-changing role of the marketer, as technology becomes a critical part for how practitioners do their job. The channels in which customers interact with brands are exploding, as is the underlying plumbing that connects everything together. The role of the marketer has evolved to a place where understanding the best technology to utilize is almost as important as the strategy that these tools are helping bring to life. These technology choices are abundant and confusing (and only getting more confusing as more vendors enter the landscape). It is for this reason we created the Growthverse.

ARE THERE COSTS ASSOCIATED WITH IT?

No, the Growthverse is a free asset. No revenue is earned by any sponsoring parties.

HOW CAN I CONTACT THE GROWTHVERSE?

You can email us at growthverse@accel.com.

Accel

Accel is a leading early and growth-stage venture capital firm, powering a global community of entrepreneurs. Accel backs entrepreneurs who have what it takes to build a world-class, category-defining business. Founded in 1983, Accel brings more than three decades of experience building and supporting hundreds of companies. Accel's vision for entrepreneurship and business enables it to identify and invest in the companies that will be responsible for the growth of next-generation industries.

Accel has backed iconic global companies that power today's mobile consumer and the modern enterprise, including Atlassian, Braintree, Cloudera, Dropbox, Etsy, Facebook, Flipkart, Slack, Spotify, Vox Media, VSCO and others. Visit Accel to learn more.

ACCEL PROUDLY INVESTS IN THESE MARKETING TECHNOLOGY COMPANIES

Beutler Ink

Beutler Ink is a digital agency specializing in data visualization, social media, and Wikipedia engagement. Combining visual and verbal proficiency with informed strategy and a seamless collaborative experience, Beutler partners with leading brands to develop stories that connect with their key audiences. Beutler is proud to have worked with Google, the National Basketball Association, National Geographic Channel, Oracle, Popular Science, U.S. Chamber of Commerce, Uber, Verizon, and many more.

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TECH WE USE

Growthverse

Growthverse was built for marketers, by marketers, with input from more than 100 CMOs

Explore 800 marketing technology companies (and growing)

Interactive
Visualized
Categorized
Summarized

Enter Visualization

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To explore a static version of the infographic, click here

"A beautiful visualization that helps make sense of the noise within marketing tech."

Kira Wampler, CMO

"The Growthverse efficiently synthesizes the landscape into something that is digestible, easily understandable and actionable."

Craig Elbert, VP Marketing

"A tool that will certainly help CMOs make sense of the rapidly expanding technology landscape."

Kraig Swensrud, CMO

Featured Category

Influencer / Referral Marketing

Software that facilitates specific interactions with a set number of individuals rather than the target market as a whole. Typical interactions with those individuals include the request of a specific action, such as a product review, in return for some predefined incentive.

Updates

Last Update 09.11.2015

Spotlight Company

Krux helps marketers, publishers and agencies drive revenue by delivering smarter content, commerce and marketing experiences.

Growthverse

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The Visualization

WHAT IS THE GROWTHVERSE?

ARE THE COMPANIES INCLUDED IN THE GROWTHVERSE COMPREHENSIVE AND/OR FINAL?

CAN I SUBMIT A COMPANY?

ARE CERTAIN COMPANIES GIVEN PRIORITY?

WHO CREATED THIS AND WHY?

ARE THERE COSTS ASSOCIATED WITH IT?

HOW CAN I CONTACT THE GROWTHVERSE?

Accel

Beutler Ink

Growthverse

Featured Category

Influencer / Referral Marketing

Updates

Last Update 09.11.2015

Spotlight Company